Why You Should Hire a Pinterest Manager
A Pinterest manager can help increase website traffic and sales for your business. While Pinterest provides many opportunities for business owners, it can be difficult finding success on the platform with algorithm changes and the time-consuming tasks of a Pinterest marketing strategy.
Successfully managing a Pinterest account requires time, expertise, and strategic planning. This is precisely where the expertise of a Pinterest Manager is invaluable. Let’s discuss what he or she can do for your business and how to choose one that becomes a valuable part of your team.
Pinterest Virtual Assistant vs Pinterest Manager
Before hiring someone to help you with Pinterest marketing, you’ll need to decide if your business needs a Pinterest Virtual Assistant or a Pinterest Manager. While both of these roles have similarities, there are some aspects that are very different.
A Pinterest virtual assistant, also known as a Pinterest VA, focuses primarily on tasks like designing and scheduling pins. A Pinterest VA doesn’t decide his or her own daily Pinterest tasks, but rather is directed by their client. Essentially, they focus on exactly what a business owner would like them to do. They leave strategic planning to their client.
On the contrary, a Pinterest manager not only handles pin design and scheduling, but also focuses on a specialized Pinterest strategy plan, based on analytics and a client’s content library. He or she will implement their Pinterest strategy and adjust it as needed to get results on the platform. Essentially, when you hire a Pinterest manager, you’ll be getting someone who not only designs and schedules effective pins, but creates and implements Pinterest marketing goals.
If you’re someone who wants to maintain the marketing control of your Pinterest account and analyze the data yourself, you’ll want to hire a Pinterest virtual assistant. On the other hand, if you’re looking for someone with more Pinterest expertise who can manage all parts of Pinterest marketing, including strategy, a Pinterest manager is the right option for you.
Why Hire a Pinterest Manager?
If you’ve been considering hiring a Pinterest manager, you might be wondering why it’s necessary if you already have a social media manager handling other platforms. While social media managers excel in their field, investing in a dedicated Pinterest manager can take your Pinterest strategy to the next level.
Unlike social media managers who cover multiple platforms, Pinterest managers specialize only in Pinterest. This focus enables them to stay informed about platform changes and grasp what strategies are currently effective. In addition, they have gained more experience and knowledge from working with multiple Pinterest clients. Essentially, they’re experts in their domain, ensuring you’ll achieve the results you expect on Pinterest.
Core Responsibilities of a Pinterest Manager
So, what does a Pinterest manager do? The overall goal of a Pinterest manager is to create a personalized Pinterest marketing strategy for their client. This involves everything from account management to creating and scheduling captivating pins.
It is also their responsibility to keep up to date on changes to the platform so that they are implementing the most current strategies for their clients. A Pinterest manager is also responsible for tracking analytics and driving website traffic. Ultimately, a Pinterest manager’s goal is to leverage the power of this visual search engine to ensure your content gets noticed.
Are You Ready to Hire a Pinterest Manager?
If you still aren’t sure whether or not you’re ready to hire a Pinterest manager, there are a few items to consider. Evaluating the following factors will help you decide if it’s the right time to hire a Pinterest manager to help grow your business.
Consistent Content
Before you hire a Pinterest manager, make sure that you are consistently creating content. If you have a blog for example, I recommend that you have about 60 published blog posts before considering Pinterest management.
Ideally, you should also be posting a blog post at least 1 time per week while working with a manager. Make sure that you’re invested in your content marketing before you start investing in Pinterest marketing.
You’re Willing to Wait for Results
Pinterest is a visual search engine, which means it takes time to get results. Even if you’re consistently posting on the platform, it can take at least 6 months to start seeing results. I’ve even heard of it taking 9 months in some niches to start seeing results. If you’re looking for quick results, you shouldn’t hire a Pinterest Manager.
You can read more about Pinterest being a search engine in my post, “Is Pinterest Social Media?”
Seeking Expertise
If you’re overwhelmed with Pinterest, it’s probably time to hire a Pinterest manager. There are so many items to consider when marketing on Pinterest: analytics, design, copywriting, and strategy, just to name a few. Hiring someone with expertise in that area will make things so much easier and save you time. The moment you realize that understanding Pinterest’s algorithm takes more than casual research, it’s time to consider Pinterest management services.
Steady Growth
If you’ve been actively using Pinterest for a while and have noticed consistent growth in outboard clicks to your website, it’s a sign that your efforts on the platform are paying off. However, if you’re now at a point where you want to advance your Pinterest account to the next level, then hiring a Pinterest manager could be the right move for you. A Pinterest manager will help refine your Pinterest strategy and create a more targeted approach based on your analytics.
If you’re ready to find success on Pinterest, see results and resonate with this list, it’s time to seriously consider investing in a Pinterest management services.
The Cost of Pinterest Management Services Cost
Pinterest management services vary in cost, typically ranging from $500 to $2000 per month. The price depends on things such as the package offered and the experience level of the Pinterest manager. Those charging around $2000 often operate within agencies, while those charging less than $400 are usually offering Pinterest VA services, rather than manager services.
The cost of Pinterest management is also determined by the package level. For example, if you want 1 pin posted daily, on average you would expect to pay approximately $500 to $700 per month. Increasing to two pins per day could raise the cost to $750 to $1000 per month.
Obviously, prices can differ among service providers. When seeking a Pinterest manager, it’s important to prioritize quality over simply opting for the cheapest price available.
What to Expect When Working with a Pinterest Manager
When you first start working with a Pinterest manager, the first thing he or she will do is start analyzing your content library to get a sense of your brand and create a personalized Pinterest marketing strategy based on that information.
Following that, she will start creating a list of Pinterest keywords that will be used for Pinterest titles and descriptions for pins and boards. Then she will then use the data collected and update your Pinterest profile.
This entire process varies, depending on the Pinterest manager and her schedule, but expect the process to take up to a month. The following month, the she will start creating the first monthly pin plan and scheduling it. You can expect your pins to start appearing on Pinterest by month 3.
What Is the Return on Investment (ROI) of Pinterest Management
Before hiring an expert to hire your Pinterest account, it’s important for you to understand the potential benefits of your investment. Here are some ROI outcomes to consider:
Enhanced Brand Visibility: With consistent pinning of branded content, a Pinterest manager ensures your brand stands out, attracting more attention to your products or services.
Increased Website Traffic: By leveraging this visual search engine, Pinterest managers can drive more visitors to your website, expanding your online presence.
Boosted Product Sales: More traffic often leads to increased sales, as potential buyers discover your brand on the platform.
Expanded Email List: By posting pins for lead magnets, a Pinterest manager can grow your email list, providing a valuable resource for future marketing efforts.
Affiliate Sales: Through strategic pinning of affiliate products, Pinterest managers will help generate additional revenue streams for your business.
Overall, hiring a Pinterest manager can increase revenue in different aspects of your business, thanks to their expertise in Pinterest strategies.
What to Look for When Hiring a Pinterest Manager
When hiring a Pinterest manager, it’s crucial to look for the right skills. A good manager not only has expertise in the platform, but also combines creativity with analytics. They stay updated on the latest Pinterest practices, adjusting their strategy as needed to ensure that your content is found on the platform. Having an understanding of your niche is important as well.
A great manager will be able to communicate your brand’s message in every pin so that it resonates with your audience. Finding someone with these qualities isn’t just hiring a Pinterest manager; it’s finding someone who represents you and your business on the platform.
Here are some questions to ask and items to discuss when you’re having a Discovery Call with a potential Pinterest manager.
How do you stay updated on the latest Pinterest marketing practices?
(Do not hire anyone who is re-pinning other users’ content as part of their Pinterest strategy)
How do you approach keyword research and optimization for Pinterest?
(A Pinterest manager should be able to explain why keyword research is important on Pinterest and where they are using keywords for optimization.)
What analytics do you use to track? Do you also use GA4?
(The best managers use a combination of Pinterest and Google Analytics)
What level of reporting can I expect?
(Most managers will provide a monthly analytics report that will keep you up to date..)
Pinterest Management Pricing and Packages:
Be sure to clarify the cost of the Pinterest manager’s services. Many managers offer starting packages with specific features. Make sure that you understand what each package includes. If you need customization, ask about the additional cost for those additional items. It’s crucial to have a detailed contract to prevent any future misunderstandings.
Pinterest Management Communication
Another crucial aspect to consider when hiring a Pinterest manager is their communication style. Make sure they respond to inquiries and clarify their preferred method of communication, whether it’s email, Zoom, Slack or another platform. It’s important that their communication style aligns with your needs. Also, consider if your response style matches theirs. If they expect you to respond in 1 to 2 business days, but you usually respond after a week, it may not be the best fit. Clear communication is key for a successful Pinterest strategy.
Are You Ready to Work With a Pinterest Manager?
As you consider hiring a Pinterest manager, remember that Pinterest provides so many opportunities for business owners like you. Hiring a Pinterest manager isn’t just about designing pretty pins; it’s about committing to growth and investing in your brand’s long-term success on the platform. If you’re ready to hire a Pinterest management expert. Check out my services page to learn more about what I can offer your and your business.